ABA Building Customer Relationships 8/3/20

Building Customer Relationships guides students through the strategies for earning customer loyalty, value-added sales and marketing, and creating and maintaining strong bank customer and partner relationships. It builds the critical relationship management skills so essential to successful banking careers. (4 weeks)

Learning Objectives

  • Discuss how marketing, sales and service help build customer relationships
  • Discuss cross-selling and referrals
  • Identify potential bank customers
  • Explain how banks safeguard assets, prevent crime, and protect the nation’s financial system
  • Discuss laws and regulations to safeguard customer information

Audience

Anyone who needs an introduction to banking, whether just starting a career or a more experienced professional from a different industry.​​​​​​​​​​​​​​

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Course / Seminar Type: Instructor-Led Online
Course / Seminar Category: General Banking
Course / Seminar Code:
Course / Seminar Start Date: 08/03/2020
Course / Seminar Price: $215
Course / Seminar Location: